Acclaim for
HOW WE DECIDE
"Should we go with instinct or analysis? The answer, Lehrer explains in this smart and delightfully readable book, is that it depends on the situation. Knowing which method works best in which case is not just useful but fascinating. Lehrer proves once again that he's a master storyteller and one of the best guides to the practical lessons from new neuroscience."
--Chris Anderson, editor in chief of Wired and author of the The Long Tail